“Disrupt yourself or be disrupted!” is the relentless message company leaders hear. If we only incrementally improve current products, we’re told, we’re doomed to failure. What should innovators do – incrementally enhance current products or swing for the fences? …Read More
When established companies explore opportunities to innovate, they typically consider strategies that fall into one of two well-known categories: incremental or disruptive. According to Wharton Professor David Robertson, they should be considering a third way: complementary innovation.…Read More
