George Day, Geoffrey T. Boisi Professor Emeritus, The Wharton School, Paul J. H. Schoemaker, Q2 Technologies LLC, and Govi Rao, Phase Change Solutions
Strategy & Leadership, 2020
The case of Philips Lighting shows how management coped with the ambiguous but real threats and opportunities of a highly disruptive emerging technology using three insight-producing approaches: Probe and learn widely; Explore creative hypotheses; Develop multiple scenarios.