![Published Research](https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2016/06/Published-Research-150x100.png)
Studying factors that influence adoption of new products and technologies lies at the heart of marketing. In this paper, we study a manager’s decision to adopt automation for a production process.…Read More
Studying factors that influence adoption of new products and technologies lies at the heart of marketing. In this paper, we study a manager’s decision to adopt automation for a production process.…Read More