![Funded Research Proposal](https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2016/06/Funded-Research-Proposal-150x100.png)
In this research, we test a simple messaging intervention to motivate individuals struggling in their goal pursuit. Specifically, we study the impact of setting a norm about the experience of goal pursuit. We suggest that informing consumers that it is normal to struggle during goal pursuit – a “difficult goal pursuit” norm – is an effective approach to motivating struggling consumers.…Read More