![Published Research](https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2016/06/Published-Research-150x100.png)
Personalization is becoming ubiquitous on the World Wide Web. Such systems use statistical techniques to infer a customer’s preferences and recommend content best suited to him (e.g., “Customers who liked this also liked…”). A debate has emerged as to whether personalization has drawbacks.…Read More