Consumers are often skeptical of social innovation (e.g., CSR), thinking that firms undertake such innovations to increase profit rather than to “do the right thing.” How can firms convey the social and monetary benefits of investing in social innovations to consumers and stakeholders to best improve their brand image?…Read More
Recent research suggests that diversity can provide a critical boost to organizational innovation. Indeed, organizations often espouse public goals to diversify their workforces, and past research has robustly shown that specific, quantified goals are more effective at motivating goal completion than ambiguous goals. …Read More
