Differentiation in Microenterprise: A Field Experiment in Zimbabwe

Funded Research Proposal

In explaining variation in productivity in microenterprise, research has focused primarily on the adoption of effective business practices and access to capital, with little focus on strategic positioning. In archival evidence, we find that offering a differentiated product or service is strongly correlated with firm performance. Using a combined sample of nearly 10,000 microenterprises across eight developing countries, we estimated that a standard deviation increase in differentiation is associated with approximately an 11 percent increase in revenues and an eight percent increase in profitRead More