The Demand for One-to-One Customization: Evidence from the Personal Computer Industry

Working Papers

We study the demand for one-to-one customization in the computer hardware industry. Using household browsing, transaction, and demographic data from the comScore database, we uncover evidence that geographically isolated households that are technologically savvy are more likely to buy and customize computer hardware online. Read More

Do Consumers Value Price Transparency?

Published Research

We examine the role of price transparency in consumer preferences and demand. We assemble a detailed dataset on the driving school industry in Portugal to quantify how firms present the price of the course of instruction, and its individual components, to potential students.Read More