Why Firms Should Be Wary of Sticking With What They Know

Mack Institute senior fellow Charlotte Ren researches how a firm’s past experience can impact their present performance. In her article “Does Experience Imply Learning?” with Louis Mulotte and Jaideep Anand, Ren emphasizes that activities which led to previous success, while tempting for firms to repeat, may actually prove detrimental. This so-called “competency trap” distracts firms from exploring new opportunities.Read More