Lynn Wu, Operations, Information and Decisions, The Wharton School, and Xiaoning (Gavin) Wang, PhD Candidate in Operations, Information and Decisions, The Wharton School
Abstract: In this study, we plan to examine the business impact of ChatGPT adoption on e-commerce vendors. Our research goal is twofold. First, we examine whether ChatGPT can improve sales performance of e-commerce vendors. Second and more importantly, we study who will benefit more from adopting ChatGPT.