Cait Lamberton, Marketing, The Wharton School, and David Reibstein, Marketing, The Wharton School
Abstract: The Consumer Cryptoconfidence Index offers the first ongoing, consumer-centered data source specifically intended to capture sentiment related to this market exchange tool. Offering both a novel “snapshot” understanding of the typical consumer’s perception of and interaction with cryptocurrency as well as data that may be fruitfully connected to other marketplace changes, the C3i index will allow us to build our knowledge as the cryptocurrency market evolves. By developing this understanding, we hope to support decision-making among consumers, regulators, investors, and entrepreneurs, while also laying the groundwork for ongoing consumer-centered research in this domain.