Advertising supports a significant fraction of the internet, enabling free web search and news services. These ads are intermediated by advertising networks, which assign ad slots to potential advertisers through auctions. In this project, we will collaborate with a large mobile advertising intermediation network to investigate (i) to what extent a reduction in available data (e.g., due to Apple’s new privacy policies) lowers the value created by mobile advertising and (ii) whether more decentralized markets are desirable after accounting for the trade-off between this decrease in value and having a more competitive market.…Read More