Z. John Zhang, Cait Lamberton, Dave Reibstein, Marketing, The Wharton School
Abstract: We use monthly surveys, each based on the same five primary questions, to construct the monthly Consumer Crypto Confidence Index. We also collect demographic data, political leanings, etc., on each survey subject for each monthly survey. So far, we have collected two-years’ worth of the survey data, and also the corresponding bitcoin price data. The primary objective here is to track how consumer confidence in crypto currency changes over time.