Zhenling Jiang, Marketing, The Wharton School; Pinar Yildirim, Marketing, The Wharton School; Anna Gao, PhD Candidate, The Wharton School
Abstract: The advent of social media has revolutionized how information is disseminated and discussed globally. This project explores the role of informational cues, such as hashtags used by content creators, in fostering safe online communities, with a particular focus on comment toxicity in social media discussions.