Ron Berman, Marketing, The Wharton School; Hangchen Zhao, PhD Candidate at the Wharton School
Abstract: The US government recently required healthcare price transparency from hospitals and insurers in an attempt to control spiraling healthcare costs. On the one hand, price transparency and online search tools have been very effective in increasing competition for other products in the e-commerce space. On the other hand, healthcare is a complex product, often bought through insurance, which makes it unclear how much transparency will affect realized prices. Further, public disclosure of prices might allow healthcare providers to better negotiate with insurance companies, which might even lead to an increase in healthcare prices. Our project uses a large-scale nationwide dataset of healthcare insurance claims to analyze the potential benefits and impact of these regulations, and inform policymakers and the public about the values and risks of these reforms.