12 Ways to Assess Your Strategic Plan, From Paul Schoemaker

Paul Schoemaker’s latest article for Inc. Magazine, How to Know If a New Strategy Will Work, offers practical advice to help managers check the viability of new project plans.

In the piece, the Mack Center research director shares a 12-point diagnostic exercise, designed to assess upfront if your strategy is sound or “if the initiative is doomed from the start.” Key questions involve customer needs, your company’s core values, consideration of competitors, and the support of senior leaders. Schoemaker concludes: ‘The first rule of strategy is only to fight battles you can win.”

View all of Schoemaker’s articles at Inc. Magazine, and delve deeper into¬† innovation management and strategy with books by Mack Center faculty.