Paul Schoemaker & Scott Snyder on creating a tech-savvy business culture in Inc. Magazine

Paul Schoemaker explains how to integrate the new wave of digital technologies into your workplace in his latest Inc. Magazine piece, “A Better Way to Work Technology into Your Business.”

Co-written with Scott Snyder, author of The New World of Wireless, the article advises on best practices in three critical dimensions of your firm’s eco-system: capabilities, culture and leadership, and organizational structure and processes. The innovation experts conclude by asking management to risk a “shift of control from your company to your end-users, who help co-create your services, experience and knowledge base.”

Scott Snyder is President and Chief Strategy Officer of Mobiquity, and a Mack Center Senior Fellow. To learn how the Mack Center could help your company to manage innovation, visit our corporate partners page.