My generation consumes media at a startlingly rapid pace, bouncing between audio, video, text, and back again in the blink of an eye. This behavior, termed ‘media multiplexing‘ in recent Mack Institute funded research, reflects a distinctive generational mindset that is entirely reconfiguring how music is marketed. Instead of trying…Read More
Choosing new eyeglasses can be an overwhelming task— and this is something I can say with conviction, from personal experience. When you enter a store, you’re bombarded by what seems like hundreds of different frames. You’re left to your own peril and the counsel of the salesperson who is the…Read More
I didn’t exactly arrive at Wharton expecting to dive into academic research, but when I read the description of the Mack Center MBA Research Fellowship, it sounded too interesting not to apply. The fellowship supports students interested in analyzing (and eventually writing about) an industry or technology where innovation is…Read More
“Neither a borrower nor a lender be; for loan oft loses both itself and friend.” Polonius’s sage advice handed down throughout the generations lost its urgency for Penn students a year ago. Venmo, a startup by Penn graduates Andrew Kortina and Iqram Magdon-Ismail, has revolutionized reciprocity between friends by making…Read More
Quality over quantity: it’s an age-old adage that’s been drilled into our brains for almost every situation possible. When it comes to the business world, this concept is even more applicable. It may seem counterintuitive: we normally think that a diverse array of connections makes for success. That is indeed…Read More
When it comes to starting businesses, some entrepreneurs are taking an alternative route to conventional venture capital fundraising – what industry calls “crowdfunding.” Crowdfunding, raising money from the public via online resources such as Kickstarter.com, is a relatively new phenomenon. Its potential to propel entrepreneurs to success has recently risen…Read More
In a recent article for Quartz, author Jay Bhatti tackles the finicky issue of the MBA. Regarded as a step on the ladder toward corporate greatness, the MBA has long been considered a necessary degree for hopeful entrepreneurs. Lately, though, industry players have begun to question the true benefits of…Read More
When it comes to moving a business forward, the biggest gains are often a hair’s breadth away from the greatest risks—a truth reflected in discouraging change success rate statistics. A recent CNBC article highlights the even greater chance of defeat in the field of mergers and acquisitions, citing the Mack…Read More
The Y-Prize Competition Grand Finale, which took place Monday, February 4, saw the judging of the final four teams, whose challenge it was to suggest practical applications of robotic technology developed in the GRASP Lab at Penn.…Read More
