Karl Ulrich is part of a group known as The Experts, an exclusive group of industry and thought leaders who engage in in-depth online discussions for the Wall Street Journal.
In the latest installment, Ulrich talks about ways to test new business ideas and suggests three criteria to determining their success or failure: the quality of the raw idea, one’s skills and capabilities in developing the idea, and the “weather”—the random and unpredictable elements that dog all innovation.
Read the Wall Street Journal article here.
Karl Ulrich is part of the Mack Center Core Team. He is also CIBC Professor of Entrepreneurship and eCommerce and Vice Dean of Innovation at the Wharton School. His research focuses on innovation, product design and development, and entrepreneurship.