George Day Featured in the European Business Review

The European Business Review.

George Day is featured in the May/June edition of The European Business Review in an article titled “The 3 C’s of Growth Leadership: Culture, Capabilities, and Configuration.” Professor Day’s article provides insight on how companies can increase their potential for innovation by attending to the three C’s: culture, capabilities, and configuration. Read the full article here.

George Day is a Mack Institute co-director and the Geoffrey T. Boisi professor of marketing at the Wharton School. His most recent research was published in April in a new book, Innovation Prowess: Leadership Strategies for Accelerating Growth.