Guest post by Ryan McConville, Mack Institute MBA Research Fellow, Wharton Executive MBA For students interested in exploring early stage business technologies, the Mack Institute is the perfect partner. Other Wharton outlets, such as the Business Plan Competition, might focus on ideas that are ready to market today; the Mack…Read More
Commerce – the activities related to the buying and selling of goods and services — relies on an effective exchange of personal data. In its simplest form, the seller solicits personal information from the buyer (what she likes, what she doesn’t, what she’s looking to spend) and the buyer responds with data that either helps or hurts the chances of transacting a deal. If the information swap is successful, a sale may result. And so the sharing of data greases the wheels of trade.…Read More
