![A person wearing virtual reality glasses interacts with a futuristic transparent screen displaying various digital holographic data and icons.](https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2023/07/AdobeStock_596571846-150x100.jpeg)
Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology by Shankar Parameshwaran Business use cases within the metaverse are rapidly expanding. The $200 billion global gaming industry empowers its enthusiasts to save the world by egg-bombing enemies or create their own islands. Restaurant chains allow patrons to cook virtual…Read More