Our Collaborative Innovation Program Experience: Developing A New AlcoBev Product

Five beverage cans with artistic labels featuring various abstract and colorful designs are standing in a row.

This past spring semester, Vishoka Balasubramanian WG’23, Shounak Mishra WG’22, Andres Ramirez WG’23, and Jordan Woodard WG’22 participated in the Mack Institute’s Collaborative Innovation Program (MGMT 892), a project-based course that brings Wharton students into real companies to help them solve problems and drive innovation strategies. The students in theRead More

Insights From CIP: Rolling Out A New Alcobev

Cans of Jack Daniel''s beverages, featuring Tennessee Apple, Tennessee Honey Lemonade, and Tennessee Whiskey & Cola.

Each semester, the Mack Institute’s Collaborative Innovation Program (CIP) brings Wharton and Penn students into some of the world’s top companies to solve organizational challenges. This past semester (Spring 2022), students consulted on a diverse lineup of live business challenges in industries ranging from hospitality to crypto. The projects offerRead More