Jon Huntsman Hall, Room 245
8:30–9:00 a.m. — Breakfast
9:00–9:15 a.m. — Opening Remarks
9:15–10:15 a.m. — Conversation 1: Understanding and Measuring Fan Value
Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing, The Wharton School
Mike Schreiber, Executive Chairman and Founder, Playfly Sports
Moderated by Valery Yakubovich, Executive Director, Mack Institute for Innovation Management
10:15–11:15 p.m. — Conversation 2: Today’s Fan and Fandom
Geoff Kalan, Executive Vice President (EVP) of Corporate Strategy & Finance, Playfly Sports
Ashley Buttrick, Senior Director, Revenue Strategy, Philadelphia Phillies
Tracy Schoenadel, Chief Operating Officer, Vision Insights
Moderated by Robert DiGisi, Founder and President, Iron Horse Marketing; Lecturer, The Wharton School
11:15 – 11:35 p.m. — Coffee Break
11:35 – 12:30 p.m. — Conversation 3: Technologies for Fan Engagement
Henning Piezunka, Associate Professor of Management, The Wharton School
Chad Stender, Managing Partner, SeventySix Capital
Michael Cunningham, Senior Director, Enterprise Applications, Philadelphia Phillies
Moderated by Tri Pham, Chief Strategy and Innovation Officer, Tata Communications
12:30 p.m. – 2:00 p.m. — Networking Lunch
2:00 p.m. – 3:00 p.m. — Conversation 4: Corporate Venturing – How Sports Teams and Leagues Engage with Startups
Felipe Monteiro, Professor of Strategy, INSEAD; Senior Research Fellow, Mack Institute for Innovation Management
Jenna Kurath, Vice President, Sports Venture Partnerships & SportsTech Business Development. Comcast NBCUniversal
Moderated by Valery Yakubovich, Executive Director, Mack Institute for Innovation Management
3:00 – 3:30 — Closing Remarks, Summary and Next Steps