In a column for Forbes, PVMI Director John Paul MacDuffie examines Apple’s moves in vehicle development, Tesla’s business model, the dynamics between tech and automotive companies, and more.
Addressing the relationships between technology and automotive companies, MacDuffie wrote, “I hope to offer a useful counterpoint to the prevailing approach among technology strategy scholars and analysts — namely, assuming that the transformations we have seen in the digital realm (whether IT hardware or software services or platforms) will repeat themselves in industry after industry, following the same “disruption” playbook.”
Read the full piece on Forbes, and follow MacDuffie’s column, where he will scrutinize vehicle and mobility innovations with a global lens, from the perspective he has gained studying the automotive industry for more than three decades.