Using an online community for vehicle design: project variety and motivations to participate

A car partially visible with "PVMI Research" text overlayed in bold white letters against a blue tint.

Firms increasingly seek to use online communities as sources of ideas, innovations, and designs. However, many such open innovation efforts lack sustained participation and ultimately fail. This research sought to understand motivations to participate in a firm-hosted design community and how the nature of the design task influences sustained participation.Read More