White Papers

The Mack Institute regularly publishes original research via white papers written by our faculty and staff leadership, professional business journalists, and Wharton graduate students. Browse our publications below.

Generative AI Series

Based on the success of Professor Christian Terwiesch’s viral paper, Would ChatGPT Get A Wharton MBA?, this series details experiments with generative AI conducted by Professor Terwiesch and colleagues.

A virtual simulation interface showing a cartoon character''s headshot and a group in a corporate setting, with text indicating successful influence of 34 managers. Time and buy-in progress are displayed, and dialogue from a character named Amy.

The Role of Large Language Models in Educational Simulations

Hands arranging blank sticky notes on a dark surface, with one hand holding a marker.

Increasing AI Idea Variance

Silhouette of a human head with a digital circuit pattern, representing artificial intelligence or technology integration.

Can AI Provide Ethical Advice?

A laptop on a wooden table displays a webpage titled "100 ChatGPT audience building prompts." A cup of coffee sits nearby.

New Working Paper Finds ChatGPT A Better Innovation “Ideator” Than MBA Students

A person in a suit and checkered shirt is smiling and standing in a hallway with large windows. The setting appears professional and modern.

Would Chat GPT Get a Wharton MBA? New White Paper By Christian Terwiesch

Emerging Technologies & Management Strategies

These standalone papers explore new technologies and topics in innovation management.

A person wearing virtual reality glasses interacts with a futuristic transparent screen displaying various digital holographic data and icons.

Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology

A digital illustration of a human brain overlaid with circuit patterns, symbolizing artificial intelligence or the connection between the human mind and technology.

Deploying Artificial Intelligence: Unlocking the Strategic Potential, Avoiding Pitfalls, and Getting the Organization Ready

Featured of Mack entrance

Metrics for Managing Innovation: Lessons From Growth Leaders

A digital representation of a network or data connections, featuring blue lines and yellow nodes on a globe, with computer code in the background.

Making Sense of Blockchain: How Firms Can Chart a Strategic Path Forward

A hand holding a smartphone with a colorful, blurred bokeh effect in the background, representing technology and digital connectivity.

Navigating Digital Disruption: How to Thrive Through Innovation Management

Connected Strategy

Written by Wharton graduate students, these papers explore the Connected Strategy framework developed by Professors Nicolaj Siggelkow and Christian Terwiesch.

Entrance of Mack Pavilion with glass walls; text overlay reads "Connected Strategies for the Hydrogen Value Chain." Associated with Wharton School and Mack Institute for Innovation Management.

Connected Strategies for the Hydrogen Value Chain

Cover of a report titled "Connected Strategy in the Health Insurance Industry" by Darius Onul, featuring a modern building with glass panels and the Wharton Mack Institute logo.

Connected Strategy in the Health Insurance Industry

A report cover titled "Connected Strategy in the Healthcare Industry" with a focus on case studies in chronic disease management. The background shows an entrance to Mack Pavilion. It''s from the Wharton Mack Institute for Innovation Management, dated December 2021.

Connected Strategy in the Healthcare Industry

Entrance of Mack Pavilion with text overlay promoting a connected strategy for Asian wealth management, emphasizing personalized experiences.

Connected Strategy for Asian Wealth Management