Fall Conference Agenda

Driving Innovation with Generative AI: Strategies and Execution

Presented by The Mack Institute for Innovation Management and AI at Wharton

8:30–9:00 a.m. — Breakfast

9:00–9:40 a.m. — Setting the Scene

Welcome & Introduction

Christian Terwiesch, Co-Director, Mack Institute for Innovation Management; Andrew M. Heller Professor of Operations, Information and Decisions, The Wharton School
Valery Yakubovich, Executive Director, Mack Institute for Innovation Management

Research on Generative AI: Insights from the AI at Wharton Conference

Prasanna Tambe, Associate Professor of Operations, Information and Decisions, The Wharton School

9:40–10:40 a.m. — Generative AI: Adopting Foundation Large Language Models

This session will elucidate how businesses can leverage large language models (LLMs) using their proprietary data for training and fine-tuning commercial and open-source foundation models.

Anthony Jarc, Senior Director, Data and Analytics, Intuitive
Chris Callison-Burch, Associate Professor of Computer and Information Science, University of Pennsylvania
Tejasvi Devaru, Vice President, Business Apps & Data, Automation Anywhere

Moderated by Scott Snyder, Chief Digital Officer, EVERSANA; Senior Fellow, Mack Institute for Innovation Management

10:40–11:00 p.m. — Coffee Break

11:00–12:00 p.m. — Follow the Money: Generative AI’s Value Proposition

What are the trends that investors are seeing in this space? How is generative AI upending traditional product markets and business models and processes? How can startups compete and collaborate with incumbents who have access to massive amounts of proprietary data?

Crissy Behrens, Principal, Insight Partners
Kisa Mateene, Google
Tito Obaisi, Comcast NBCUniversal LIFT Labs

Moderated by Prasanna Tambe, Associate Professor of Operations, Information and Decisions, The Wharton School

12:00 p.m.–1:15 p.m. — Networking Lunch

1:15 p.m.–3:00 p.m. — Breakout Sessions: Exploring Pathways to AI-driven Innovation

Individuals will split into groups based on the following questions:

  • What are different ways companies can generate revenue from generative AI?
  • How would adopting generative AI change the operating model of companies?
  • What kind of capabilities will companies need to adopt generative AI?
  • How can companies manage challenges and risks?

Each breakout team will receive one-two questions from the list above and report back to the group for discussion and synthesis.

3:00 p.m.–3:30 p.m. — Coffee Break

3:30 p.m.–4:30 p.m. — Generative AI in Innovation Management

How do we utilize generative AI in innovation management? (Identifying opportunities, market research, open innovation, IP and patent analysis, etc.)

Christian Terwiesch, Co-Director, Mack Institute for Innovation Management; Andrew M. Heller Professor of Operations, Information and Decisions, The Wharton School
Drake Pruitt, Private Equity Digital Transformation, AWS
Mark Spykerman, Chief Information Officer, Cencora

Moderated by Valery Yakubovich, Executive Director, The Mack Institute