8:30–9:00 a.m. — Breakfast
9:00–9:15 a.m. — Opening Remarks
9:15–10:15 a.m. — Conversation 1: Understanding and Measuring Fan Value
Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing, The Wharton School
Michael Schreiber, CEO and Founder, Playfly Sports
Moderated by Valery Yakubovich, Executive Director, Mack Institute for Innovation Management
10:15–11:15 p.m. — Conversation 2: Today’s Fan and Fandom
Robert DiGisi, Founder and President, Iron Horse Marketing; Lecturer, The Wharton School
Geoff Kalan, Chief Strategy Officer, Playfly Sports
Ashley Buttrick, Senior Director, Revenue Strategy, Philadelphia Phillies
TBD, Vision Insights
Moderated by Felipe Monteiro, Professor of Strategy, INSEAD; Senior Research Fellow, Mack Institute for Innovation Management
11:15 – 11:35 p.m. — Coffee Break
11:35 – 12:30 p.m. — Conversation 3: Technologies for Fan Engagement
Henning Piezunka, Associate Professor of Management, The Wharton School
Chad Stender, Managing Partner, SeventySix Capital
Michael Cunningham, Senior Director, Enterprise Applications, Philadelphia Phillies
Moderator TBD
12:30 p.m. – 2:00 p.m. — Networking Lunch and Startup Demos
2:00 p.m. – 3:00 p.m. — Conversation 4: Corporate Venturing – How Sports Teams and Leagues Engage with Startups
Felipe Monteiro, Professor of Strategy, INSEAD; Senior Research Fellow, Mack Institute for Innovation Management
Jenna Kurath, Vice President, Sports Venture Partnerships & SportsTech Business Development. Comcast NBCUniversal
Moderator TBD
3:00 – 3:30 — Closing Remarks, Summary and Next Steps