Spring Conference 2016: Digital Disruption and Empowered End-Users

With over 200 million smartphone users and almost 2 billion social media users worldwide, empowered end-users and emerging digital technologies are driving disruption to established business models. Almost every industry has felt the impact: transportation incumbents have been disrupted by new entrants like Uber and Lyft, healthcare by challengers such as Welldoc and Propeller Health, and retail by RueLaLa and Aisle 411. Some large players have adapted well, but others are still playing catch-up.

This conference will bring together perspectives from academia, emerging tech players, and large enterprises to explore the opportunities and challenges in harnessing the power of digital technologies and empowered end-users. We will provide a balance of frameworks for understanding these challenges, as well as real insights from companies involved in David-versus-Goliath situations. As usual, this will be a highly interactive conference, with presentations by industry experts plus various networking opportunities.

Participants will leave the conference with new insights, frameworks, and examples to help understand how their own organizations might better position themselves to ride this highly dynamic, user-driven digital wave.

Agenda

8:30 a.m.–9:00 a.m. — BREAKFAST

---

9:00 a.m.–9:15 a.m. — WELCOME

Nicolaj Siggelkow
Co-director, Mack Institute;
David M. Knott Professor of Management, The Wharton School

Saikat Chaudhuri
Executive Director, Mack Institute;
Adjunct Associate Professor of Management, The Wharton School

---

9:15 a.m.–10:00 a.m. — DIGITAL DISRUPTION & EMPOWERED END-USERS

Scott A. Snyder
President, Chief Strategy Officer, Mobiquity

OVERCOMING BIASES IN YOUR INNOVATION MODEL

Carlos Osorio
Visiting Scholar & International Faculty Fellow, MIT Sloan School of Management

---

10:00 a.m.–11:00 a.m. — DIGITIZED HEALTHCARE

Derek Schoonover
VP, Physician Experience, DaVita

Stephen Mitchley
COO, Vitality Health

Scott Skellenger
VP, Technology Product Engineering, Human Longevity, Inc.

---

11:00 a.m.–11:15 a.m. — BREAK

---

11:15 p.m.–12:15 p.m. — NEW BUSINESS MODELS IN RETAIL

Matthew Rotella
Head of Business Development, DoorDash

Michael Francisco
Alexa Business Development Partner, Amazon

Aaron Magness
CMO, Betabrand

Rico Arrastia
Sr. Director, Wholesale E-Commerce, Levi Strauss & Co.

---

12:15 p.m.–1:15 p.m. — LUNCH & NETWORKING

---

1:15 p.m.–2:45 p.m. — WORKSHOP: FACILITATING DIGITIZATION

Prashanth Shetty
Vice President, Security & APIM Marketing, CA Technologies

Sid Kumar
Global Head of Digital Sales, CA Technologies  

James Macaulay
Director, Cisco Digitization Office

Michael Wade
Professor of Innovation & Strategy, Cisco Chair in Digital Business Transformation, IMD

---

2:45 p.m.–3:00 p.m. — BREAK

---

3:00 p.m.–4:00 p.m. — RETHINKING TRANSPORTATION

Megan Neese
Senior Manager, Future Lab, Nissan Motor Company

Mark Joseph
CEO & Vice Chairman, Transdev North America, Inc.

Annabel R. Chang
Director of Public Policy, Lyft

---

4:00 p.m.–4:15 p.m. — CLOSING REMARKS

Scott A. Snyder

Saikat Chaudhuri