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Fall Conference 2019: Innovation Metrics for Success in the Digital Era

December 06, 2019

Friday, December 6 | 8:30 AM - 5:00 PM EST


Huntsman HallThe need to measure innovation is not new, but the challenge of identifying the right metrics is becoming more difficult in a world of swiftly changing business models. Businesses are becoming increasingly digitized, and while there is no dearth of innovation metrics, picking the relevant ones is critical for success.

In the past, the Mack Institute has examined the need for benchmarking in an era of rapid industry convergence. This conference takes the conversation further with a focus on measuring innovation at the firm level. We’ll discuss how to design the right innovation metrics for digital businesses, address their challenges and pitfalls, and analyze successful measurement practices.

Sessions will focus on understanding the differences between digitization and digital innovation and how to strategically implement both quantitative and qualitative measurements. The conference will feature an interactive faculty-led workshop for participants to explore metrics frameworks and apply the day’s learnings to their own firms.

This full day event will bring together perspectives from academia and cross-industry practitioners to explore the opportunities and challenges in harnessing metrics for digital innovation. Participants will leave the conference with new frameworks and best practices to help understand how their own organizations might better position themselves as leaders in their fields and beyond.


8:30 a.m.–9:00 a.m. — Breakfast

9:00 a.m.–9:15 a.m. — Welcome and Introduction

Harbir Singh
Co-director, Mack Institute for Innovation Management
Faculty Director, Huntsman Program in International Studies and Business
Mack Professor of Management, The Wharton School

Moderated by Saikat Chaudhuri
Executive Director, Mack Institute for Innovation Management
Adjunct Professor of Management, The Wharton School

9:15 a.m.–9:45 a.m. — Measuring Innovation Today

Anne Marie Knott
Robert and Barbara Frick Professor of Business, Washington University

9:45 a.m.–10:45 a.m. — Panel: Industry Perspectives

Moderated by Harbir Singh

Andre Costa
Chief Information Officer
CCR S.A., Brazil

James Smith
Director, Marketing

Yvonne Phan
Global Senior Manager, Medical

10:45 a.m.–11:15 a.m. — Break

11:15 a.m.–12:15 p.m. — Panel: Designing Incentives

Moderated by Saikat Chaudhuri

Kunal Vaed
Managing Director, Head of Digital-Self Directed Investing
JP Morgan

Ryan Sjostrom
Sr. Director, Marketing, Health System Solutions
Novo Nordisk, Inc.

Venkateswara Duggirala
Director, Digital Innovation
Tata Consultancy Services

12:15 p.m.–1:30 p.m. — Lunch and Networking

1:30 p.m.–2: 45p.m. — Workshop: Developing Metrics for Digital Innovation

Led by Harbir Singh and Saikat Chaudhuri

2:45 p.m.–3:00 p.m. — Break

3:00 p.m.–4:00p.m. — Fireside Chat: Organizational Implications of Performance Effectiveness

George Day (With Harbir Singh)
Geoffrey T. Boisi Professor Emeritus, The Wharton School

Closing Remarks

Saikat Chaudhuri


The Common Bar and Grill
3601 Market Street
Philadelphia, PA 19104


  • Date: Friday, December 6
  • Time: 8:30 AM - 5:00 PM EST

Event Organizers

  • Harbir Singh
  • Saikat Chaudhuri