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Nov
21

Fall Conference 2014: Connecting What’s Needed with What’s Possible: How Technology Is Changing the Face of Innovation

November 21, 2014

Friday, November 21 | 12:00 AM - 11:59 PM EST
The Wharton School

Mack Institute Conference

Read our conference recap here.

The way organizations innovate is being transformed by technology advances in three areas: understanding customer needs, developing solutions to these needs from the fast growing menu of technology possibilities, and then better connecting these needs to solutions both inside the organization and with external partners. This conference explored the latest advances in these understanding, developing and connecting activities and assess their value.

Understanding customers (What’s needed?): Advances in behavioral science and data analysis enable deeper and faster insights into customer needs, pain points and adoption behavior. Technology-facilitated methods such as social graphing, web scraping, customer experience mapping and fast prototyping help create and rapidly test ideas.

Developing Solutions (What’s possible?): When chips are 12 atoms across, almost anything can be turned into a computer we can interact with naturally. Similar advances in technology promise ultra-efficient solar power, therapies that alter the microbiome, autonomous cars, and building human tissue with a bioprinter. The question is what can we do with these capabilities? What is the market concept that will unlock the latent economic value?

Connection making for solutions: Management innovations such as in-house knowledge networks, crowdsourcing, innovation tournaments and advantaged innovation networks, help speed the process of bringing concepts to market.

Whether innovation should be technology “push” verses a market “pull” is not the right question; what matters is how well latent market needs can be revealed and connected to imaginative solutions enabled by the latest technology. Advances in managing the process of innovation enable faster iterations between what’s needed and what’s possible.

AGENDA

7:45 a.m.—8:30 a.m. — BREAKFAST AND REGISTRATION

Steinberg Hall-Dietrich Hall Room 350

8:30 a.m.—8:45 a.m. — WELCOME AND INTRODUCTION

8:45 a.m.—10:00 a.m. — RIDING THE TECHNOLOGY S-CURVE

George Day
Co-director, Mack Institute, The Wharton School

Larry Huston
Managing Director, 4iNNO

“MOOCs: Cooptition in Business Schools”
Christian Terwiesch
Co-Director, Mack Institute, The Wharton School

10:00 a.m.—10:15 a.m. — BREAK

10:15 a.m.—11:30 a.m. — MAKING CONNECTIONS & SPEEDING ADOPTION

“Lean Customer Insights: Leveraging Technology in the Innovation Process”
Richard Thorogood
VP, Consumer & Market Insights, Global Oral Care, Colgate-Palmolive Company

“Unlocking Health Innovation: Building Better Connections Between Providers and Entrepreneurs”
Eric Langshur
Founder and CEO, AVIA

Leslie Wainwright
Chief Strategy Officer, Abundant Venture Partners: Avia

11:30 a.m.—12:30 p.m. FAST TAKES ON MACK INSTITUTE RESEARCH

“Mack Institute Thought Leadership”
Saikat Chaudhuri
Executive Director, Mack Institute, The Wharton School

“The Management of Innovation”
Rahul Kapoor
Assistant Professor of Management, The Wharton School

“Crowd Funding”
Ethan Mollick
Edward B. and Shirley R. Shils Assistant Professor of Management, The Wharton School

12:30 p.m—1:30 p.m. — LUNCH AND NETWORKING

Hoover Lounge, Vance Hall

1:30 p.m.—3:00 p.m. — NEW MODES OF INNOVATION

Steinberg Hall-Dietrich Hall, Room 350

“Advantaged Innovation Networks”
Larry Huston
Managing Director, 4iNNO

“Maximizing Consumer Engagement”
Parry Bedi
CEO, SocialGlimpz

3:00 p.m.—3:15 p.m. — BREAK

3:15 p.m.—4:30 p.m. — SEEING WHAT’S NEXT: TECHNOLOGY BREAKTHROUGHS THAT WILL CHANGE YOUR BUSINESS

“Leveraging Advances in Computing”
Ram Varadarajan
Senior Vice President & General Manager, CA Technologies

“New Growth Platforms”
Jim Toth
Senior Director of Materials Development, TE Connectivity

4:30 p.m. — ADJOURN

Location

Details

  • Date: Friday, November 21
  • EST

Event Organizer

  • George Day