November 21, 2014
The way organizations innovate is being transformed by technology advances in three areas: understanding customer needs, developing solutions to these needs from the fast growing menu of technology possibilities, and then better connecting these needs to solutions both inside the organization and with external partners. This conference explored the latest advances in these understanding, developing and connecting activities and assess their value.
Understanding customers (What’s needed?): Advances in behavioral science and data analysis enable deeper and faster insights into customer needs, pain points and adoption behavior. Technology-facilitated methods such as social graphing, web scraping, customer experience mapping and fast prototyping help create and rapidly test ideas.
Developing Solutions (What’s possible?): When chips are 12 atoms across, almost anything can be turned into a computer we can interact with naturally. Similar advances in technology promise ultra-efficient solar power, therapies that alter the microbiome, autonomous cars, and building human tissue with a bioprinter. The question is what can we do with these capabilities? What is the market concept that will unlock the latent economic value?
Connection making for solutions: Management innovations such as in-house knowledge networks, crowdsourcing, innovation tournaments and advantaged innovation networks, help speed the process of bringing concepts to market.
Whether innovation should be technology “push” verses a market “pull” is not the right question; what matters is how well latent market needs can be revealed and connected to imaginative solutions enabled by the latest technology. Advances in managing the process of innovation enable faster iterations between what’s needed and what’s possible.
7:45 a.m.—8:30 a.m. — BREAKFAST AND REGISTRATION
Steinberg Hall-Dietrich Hall Room 350
8:30 a.m.—8:45 a.m. — WELCOME AND INTRODUCTION
8:45 a.m.—10:00 a.m. — RIDING THE TECHNOLOGY S-CURVE
Co-director, Mack Institute, The Wharton School
Managing Director, 4iNNO
“MOOCs: Cooptition in Business Schools”
Co-Director, Mack Institute, The Wharton School
10:00 a.m.—10:15 a.m. — BREAK
10:15 a.m.—11:30 a.m. — MAKING CONNECTIONS & SPEEDING ADOPTION
“Lean Customer Insights: Leveraging Technology in the Innovation Process”
VP, Consumer & Market Insights, Global Oral Care, Colgate-Palmolive Company
“Unlocking Health Innovation: Building Better Connections Between Providers and Entrepreneurs”
Founder and CEO, AVIA
Chief Strategy Officer, Abundant Venture Partners: Avia
11:30 a.m.—12:30 p.m. FAST TAKES ON MACK INSTITUTE RESEARCH
“Mack Institute Thought Leadership”
Executive Director, Mack Institute, The Wharton School
“The Management of Innovation”
Assistant Professor of Management, The Wharton School
Edward B. and Shirley R. Shils Assistant Professor of Management, The Wharton School
12:30 p.m—1:30 p.m. — LUNCH AND NETWORKING
Hoover Lounge, Vance Hall
1:30 p.m.—3:00 p.m. — NEW MODES OF INNOVATION
Steinberg Hall-Dietrich Hall, Room 350
“Advantaged Innovation Networks”
Managing Director, 4iNNO
“Maximizing Consumer Engagement”
3:00 p.m.—3:15 p.m. — BREAK
3:15 p.m.—4:30 p.m. — SEEING WHAT’S NEXT: TECHNOLOGY BREAKTHROUGHS THAT WILL CHANGE YOUR BUSINESS
“Leveraging Advances in Computing”
Senior Vice President & General Manager, CA Technologies
“New Growth Platforms”
Senior Director of Materials Development, TE Connectivity
4:30 p.m. — ADJOURN