How to Cultivate Innovation for the Long Run

Here’s a generalization we feel pretty safe making: Every successful company achieves its success by figuring out how to deliver a particular product or a service better than anyone else previously has. Here’s another one: Unless that company can keep figuring out how to do that, its success is going to be short-lived. It’s only as strong as its ability to stay ahead of the next new thing.Read More

For Best Customer Insights, Ask Them How They Feel. But Don’t Actually Ask Them.

Richard Thorogood

How Technology is Transforming Market Research   Take a typical adult to an ice cream parlor, says Richard Thorogood, and before making a choice they’ll weigh as many factors as there are flavors. “Well, I kind of want strawberry,” they’ll think, “but I always get strawberry, so maybe I shouldRead More

Why Established Firms Should Keep an Eye on Kickstarter

Ethan Mollick

Crowdfunding has exploded in popularity since 2009, and its pace shows no signs of slowing. Funded researcher Ethan Mollick argues that this trend poses important implications for established firms as well as entrepreneurs.Read More