Connected Strategy in the Health Insurance Industry

Connected Strategy in the Health Insurance Industry
By Darius Onul

While much attention has been paid to how health care providers use new technologies and services like wearables, personalized medicine, cloud infrastructure, telemedicine, and virtual care, the role of the health insurers in achieving better outcomes and reduced costs through connected strategies deserves a deep dive as well. The world of healthcare is moving towards more value-based approaches due to medical expenditure growing out of control. As a result, traditional insurers need to, and have started to, build more connected strategies and provide services related to their members’ deeper underlying needs, rather than just perform payment reimbursement. This white paper explores initiatives from traditional insurers and new, disruptive start-up insurers to get a better picture of the changing field of health insurance.

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