Friday, November 13, 2026
Jon M. Huntsman Hall
3730 Walnut Street
The Wharton School, Philadelphia
REGISTER
How is AI transforming the way people experience sports, entertainment, hospitality, and cities themselves?
Our Fall 2026 Conference, AI for the Experience Economy: Philadelphia as a Living Laboratory, will explore how AI is redefining customer journeys through smarter personalization, seamless coordination, and new forms of human-computer interaction.
Philadelphia provides a compelling setting for this discussion. Following the city’s six FIFA World Cup 2026 matches and citywide fan experience, local sports organizations are deploying AI-enabled fan tools and smart-venue technologies. Meanwhile, Comcast Spectacor and Harris Blitzer Sports & Entertainment are developing a new South Philadelphia arena scheduled to open in 2031.
Together, these developments offer an opportunity to connect recent lessons with the future of AI-enhanced customer experiences.
The conference will bring together business leaders, researchers, and practitioners to explore:
- Where AI adds value backstage and frontstage.
- How organizations can preserve authenticity, trust, privacy, inclusion, and human connection.
- How to develop practical experience roadmaps and pilot programs.
- What these challenges mean for future research and innovation.
Participating organizations include Comcast NBCUniversal, Fanatics, Live Nation Entertainment, the Philadelphia Phillies, Philadelphia Union, Aramark, UKG, AnyRoad, and Satisfi Labs.