Siyuan Yin, PhD Candidate, The Wharton School
Abstract: Thinking about a future positive experience can be enjoyable and exciting. However, we suggest that thinking too much about a future positive experience can backfire. In particular, we investigate whether people would become less excited initially when they are reminded more (vs. less often) about a future positive experience. We suggest that people can adapt to the thought of a future experience and thus would become less excited about the experience. We examine how people’s anticipatory enjoyment changes over time and how many (vs. few) reminders affect this trajectory. Further, we will also explore the downstream consequences of many (vs. few) reminders, such as a reduction in enjoyment of the planned activity and a greater likelihood of changing the planned activity.