Changing Demand of Skills in the U.S. Labor Market: Evidence Based on the Text Analysis of Online Job Postings

Hanming Fang, Economics, University of Pennsylvania, and Pinar Yildirim, Marketing, The Wharton School

The labor market in the United States is undergoing substantial changes. Demand for traditional skills is declining. A large fraction of old manufacturing jobs were outsourced; and the new ones that have returned to the U.S. are often heavily automated with industrial robots and demand a new set of skills from the workers. More and more marketing jobs are so-called viral marketing based on social networks. This is a common impression we get from reading newspaper articles or listening to National Public Radio about the state of the U.S. labor market. In this project, we aim to provide systematic evidence of the changing demand of skills in the U.S. labor market.

Michelle Eckert is Marketing and Communications Coordinator for the Mack Institute, where she works to engage students, researchers, and corporate partners in opportunities for collaboration. Michelle received her B.A. in Art from Valparaiso University in 2007. Her background includes two AmeriCorps terms of service working to teach mathematics, computer literacy, and job readiness skills to out-of-school youth in Philadelphia, focusing particularly on promoting access to post-secondary education.