Big Data, Information Technology, and Firm Performance

Lynn Wu, Operations, Information, and Decisions, The Wharton School, and Lorin Hitt, Operations, Information, and Decisions, The Wharton School

Abstract:┬áThis study focuses on how data analytics talent in firms can have an effect on firms’ return on their technology investment. Especially with the rise of social media, cloud computing, as well as many other technologies that can capture detailed digital trace about various human interactions, we hope to understand how some firms can capture the value of the data and gain competitive advantage while some could not. Specifically, we focus on the existing data analytics talent in each firm as well as how the distribution of the talent within a firm can effect innovation, firm performance such as sales, market valuation, as well as the return on investment in new information technologies.

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