Entrepreneurship, Experimentation, and Performance

Andrea Contigiani, Management, The Wharton School

This research program investigates experimentation in new ventures. Specifically, I plan to study the role of experimentation in venture performance and how such role differs between new ventures and large firms. The program includes four separate projects: two theoretical and two empirical.

Michelle Eckert is Marketing and Communications Coordinator for the Mack Institute, where she works to engage students, researchers, and corporate partners in opportunities for collaboration. Michelle received her B.A. in Art from Valparaiso University in 2007. Her background includes two AmeriCorps terms of service working to teach mathematics, computer literacy, and job readiness skills to out-of-school youth in Philadelphia, focusing particularly on promoting access to post-secondary education.