John Paul MacDuffie on Hybrids and Electric Cars

Toyota Prius V Hybrid car family
Toyota Prius models, a popular hybrid model.
Wharton Mack Center core team member John Paul MacDuffie sees tomorrow’s roadways replete with hybrid and electric options, autonomous vehicles and more.

MacDuffie, who is co-director of the International Motor Vehicle Program (IMVP), calls electric vehicles “part of our automotive future.” A recent Knowledge@Wharton article observes that such a development is well into the future. Citing MacDuffie’s research, the article Hybrids and Electric Cars: Tomorrow’s Urban Transportation predicts a long period of competition ahead between gasoline alternatives, including hybrids, plug-in hybrids and clean diesels, with no clear winner.

“What we really need is a radical breakthrough in cost, performance and weight in batteries, and some observers don’t necessarily see that happening,” MacDuffie concludes.

One of the Mack Center’s core management research priorities is the understanding of emerging markets, including eco-friendly transportation. Click here to find out more about what we study.

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